New ebook
12 CAREER RULES FOR UX RESEARCHERS
This FREE e-book gives you 12 rules that will keep you relevant, influential, and in demand — even as UX research roles stagnate and AI reshapes the field.
Sign up to get the free ebook* — and join thousands of UX professionals who want a lot more from their careers than just good work.
*Releases the week of 01/19/2026
“Often, time is not enough. Often, we don’t get to do research. Often, scope creep is part of our projects, and more often than not, we tend not to ask too many questions and jump into the design too soon.
I’m currently fighting these battles in a huge, slow, and old organization and your advice is just… it feels like a good friend whom I can’t stop (and keep wanting to be) listening to…
You’re awesome! Thank you!”
about the author : joe natoli
Joe Natoli is a UX consultant, author and speaker. For three decades, he’s advised, trained and empowered the UX, design and product development teams of some of the world’s largest organizations, from Fortune 100 companies to U.S. Government agencies and startups.
He has published ten books — the most recent being the second edition of the bestselling The User Experience Team of One with Leah Buley for Rosenfeld Media — and is a regular keynote speaker and lecturer at industry conferences and corporate events across the globe.
Joe has also taught more than 400,000 students through his online courses and the UX 365 Academy, at ux365academy.com.
You can find Joe (as well as a voluminous collection of free UX + product design resources) online at givegoodux.com.
why this book?
UX Research is changing.
Career paths feel narrower.
Influence feels harder to earn.
And many researchers worry their role is becoming more tactical — or more replaceable.
This free ebook was written to address that reality head-on.
12 Career Rules for UX Researchers offers a practical, senior-level perspective on:
- Why good research still gets ignored.
- How to increase your influence — even without authority.
- What actually drives career progression.
- How to position yourself strategically — not just tactically.
- Where AI fits (and where it doesn’t).
This isn’t a list of tools or methods.
It’s a clear-eyed look at how UX research careers really work — and what to do if you want yours to keep moving forward.
What You’ll Get:
- 12 career rules grounded in real organizational dynamics.
- Strategic guidance you can apply immediately.
- Reflection prompts to clarify your next move.